Honda’s project vehicle proposal submission deadline for the SEMA Show is before June 17.
The automaker wants proposals to communicate and amplify the strengths of the Civic Coupe “as both the most stylish and fun-to-drive C-segment coupe available for the next generation of vehicle buyers through innovative, exciting and youthful project vehicle builds,” according to the company.
Approved projects-announced by the company on July 8-will honor Honda logo usage restrictions, and include “themes that support some or all of the stock 2016 Civic Coupe’s strengths-¦with uniqueness, style and ambition earning extra consideration,” according to Hondas.
Winning bids will receive a 2016 Honda Civic LX 6MT or Touring CVT model (proposals must specify which model builders are seeking). The project vehicles will be displayed in the official Honda SEMA Show display, with the potential of being displayed at other major auto shows around the country and at Honda promotional events. Honda will also promote the vehicle in press releases and pre-SEMA Show coverage, according to the company.
Vehicles will be delivered to the winning bidders in late July through mid-August, according to Honda.
Interested parties should submit detailed project proposals to [email protected] before June 17. The proposals, according to Honda, must provide project details in the following categories:
- Vehicle theme: Clearly describe overall build theme, target audience, etc.
- Proposed vehicle modifications
- New products potentially being developed for the Civic Coupe through the project
- Promotional, media and social media outreach plan prior to and beyond the SEMA Show (i.e. tour of events, specific magazine feature articles and online promotion)
- Examples of previous project vehicles and promotional activities by the applicant
- Plans to integrate Honda Genuine Accessories for the Civic Coupe, which will be available at no charge to vehicle recipients
- Detailed renderings of the proposed vehicle in .jpg format
Project vehicle recipients, according to Honda, must:
- Commit to making the vehicle available to Honda or its dealers, if requested, for additional shows and exhibits for a minimum of two years from the initial delivery date
- Commit to featuring the vehicle with the Honda and model logos intact and visible
- Commit to providing regular reports to Honda Public Relations regarding media coverage and event activity for the project vehicle for a minimum of two years from the initial delivery date
- Commit to have the completed vehicle available for photography in Torrance, California by Oct. 24
- Pay applicable federal and state gift taxes on the value of the giveaway vehicle. Value of vehicle will not exceed $28,000
Aftermarket companies requesting vehicles from Honda, according to the automaker, should have these capabilities:
- Financially and technically capable of building a one-off show car without financial or parts support from American Honda Motor Co. Inc.
- Willing to partner with other non-competing aftermarket companies or enthusiast publications to enhance the vehicle project
- History of active promotion of vehicle projects with an established marketing plan
For digital images of the vehicle for rendering purposes, send a request to: [email protected].
In its request for project vehicle proposals, Honda described the 2016 Civic Coupe in the following words:
The creation of this new 10th-generation Civic represents one of the most comprehensive and ambitious new-model developments ever undertaken by Honda, requiring an unprecedented commitment of R&D resources and Honda engineering prowess.
In seeking to realize a “dynamic rejuvenation” of Civic and create a new interpretation “in a league of its own,” as the development team defined its mission, Honda engineers set out early during platform development to benchmark C-segment vehicles-not only products in Civic’s traditional competitive set, but also luxury compact class vehicles.
Their evaluation involved extensive real-world testing, ultimately targeting European luxury vehicles for the new Civic’s ride, handling, steering and NVH, and also its interior quality and refinement.
With many design features introduced on the Civic Sedan, the Civic Coupe takes the sporty styling and dynamic capabilities of the sedan even further for a unique performance coupe experience that is both stylish and fun to drive, but also spacious for its compact exterior and feature packed. The new Civic Coupe is athletic, charismatic and connected.
Power comes from a responsive 2.0L, 4-cylinder engine with i-VTEC valvetrain, producing a peak 158hp and 138 lb.-ft. of torque, or a sporty 1.5L turbocharged 4-cylinder engine, producing 174hp and 162 lb.-ft. of torque. The engine is mated to a sporty and fuel-efficient continuously variable transmission (CVT) or a 6-speed manual transmission (2.0L LX only for 2016 models).
Civic remains the single most popular retail car with millennials today, and has been the top-selling compact sedan in its segment for the past several years. Year to date, American Honda has already seen nearly 30% sales growth for the ’16 Civic, even with Coupe arriving on the market in late March.