VP Racing Fuels has introduced Danielson Fuel Services as the newest partner in its retail branding program.
Based in Norman, Oklahoma, Danielson supplies 100 independent locations in a regiothat includes Oklahoma, Texas, Kansas, Arkansas and Missouri. In partnering with VP, Danielson is attempting to respond to its dealers in the midst of a changing landscape, according to Steve Hopkins, vice president of fuel operations for Danielson.
“Dealers today are sophisticated and demand options, flexibility and transparency,” Hopkins said. “We have always desired to put our dealer first-if the dealer is healthy and profitable then Danielson will also benefit.
“In this world of margin pressure, an unbranded solution is constantly on the mind of our dealers that we call on,” he added. VP Racing Fuels helps us gain a contract commitment from a dealer while delivering what they want-low cost, freedom and flexibility. VP has also distinguished itself with a beautiful image, great brand strategy and outstanding representatives.”
“In our service area, there are many boating and motorcycle enthusiasts who demand a high quality fuel and we believe they’ll be drawn to our stores by the VP Racing Fuels name. We are excited about our new relationship with VP and anticipate many years of growth for both companies.”
More information about Danielson Fuel Services is available at danielsonfuel.com. For more information about VP Racing Fuels’ retail branding program, visit VPRacingFuels.com/Branding.