*See additional images of The D Lot in the gallery below
The D Lot booth at the February’s Detroit Autorama was a rousing success once again. Not only did the eight vehicles on display in the 5,200-square-foot booth win 10 awards, the booth’s organizer, Murray Pfaff, raised $7,100 to feed the hungry through a Michigan nonprofit. The booth was presented by Pilot Transport. Other key sponsors included AMSOIL and Con2r.
The D Lot booth vehicles were procured from all over the U.S., including Utah, Missouri, Arkansas, Pennsylvania, and California. All were designed or rendered, and some even built by Pfaff Designs, owned by Pfaff.
“The great news is that in the three years with Forgotten Harvest as our charity, we have reclaimed close to 50 tons of perishable food from going to waste and generated over 100,000 meals for the hungry in Southeast Michigan,” Pfaff said.
The Forgotten Harvest center stage was ready for business with more than $30,000 in prizes on display. Gearhead Homes, Hagerty Insurance, Motor City Hot Rod & Race Expo, and Diamond Back Tires joined the display to promote their brands, products, or services, and to chat with show attendees. Friday evening’s happy hour was presented by Tito’s Vodka and loaded the booth with supporters, builders, industry players, journalists, and hot rod luminaries from across the country.
Among the eight vehicles in the D Lot, two one “best of” awards, four received first place honors, three won second place, and one was honored with a third place judging:
- Creative Rod & Kustom’s 1968 Chevrolet C/10 won First in Class, Best Engine and Best Interior
- Pfaff Designs’ Squeeze Box pitbike won first in class, competing against a host of full size motorcycles
- The HACK Shack’s 1968 Ford Ranger won first in class
- Dirt Every Day’s 1973 RoadRunner 4×4 won first in class
- Pfaff Design’s Jeep JK Super Yeti won second in class
- Weaver Customs’ 1941 Dodge Power Wagon won second in class
- Pro Comp Customs’ 1970 Dodge Charger SOLO won second in class
- Terry Cook’s 1955 Chevrolet won third in class
- Pfaff Designs’ Imperial Speedster was honored with being in the 65th Autorama Anniversary display immediately inside the front doors along with the TV Batmobile, The General Lee, and several previous Ridler Award winners.
D Lot volunteers handed out 5,000 free posters and promoted the Forgotten Harvest fundraiser with hero cards complete with sponsor branding. Freestanding aisle kiosks attracted attendees and the main stage banners directed everyone to the prizes. The models posing next to the vehicles in the booth were nicknamed paper models after being clothed in custom dresses made out of D Lot event posters.
Pfaff was interviewed by all three major Michigan TV networks during the show.
The D Lot had a multitude of sponsors to make its booth and fundraiser possible. They included DiamondBack Tires, Flowmaster, Hagerty Insurance, Painless Performance, The Syracuse Nationals, TredWear Tire Graphics, Adam’s Polishes, DeWitt’s Radiators, Gearhead Homes, Soaring Eagle Casino, MotorCity Hot Rod & Race Expo, Kicker, MotorCity Auto Spa, Peak Performance, ALRO Metal Outlet and Suburban Bolt.