Covercraft, Pauls Valley, Oklahoma, has created a seamless, innovative system that integrates the Covercraft product search function into existing dealer websites that’s linked to the online shopping cart at absolutely no cost to the dealer.
With CartLink2, customers can easily search and review any of Covercraft’s custom products including more than 80,000 custom-fit cover patterns and a complete line of protective products for cars, trucks and SUVs, and add them to the website shopping cart-all without leaving the existing website-according to the company.
“Oftentimes when people hear about CartLink2, they think it’s too good to be true,” said Marty Lichtmann, president of Covercraft. “But, we’ve worked hard to create a fantastic system that is easily added to the dealer’s existing website while maintaining the look and feel of the site design, and it’s completely hassle-free.”
With CartLink2, there is no product application data to maintain, making it easy to sustain or expand the Covercraft product offering for customers, Lichtmann said, noting that it improves time to market and integrates easily with most cart systems.
“We maintain the data and make sure the application listings and product information is always up to date,” he said. “It’s worry-free for our dealers, improves the consumer experience, increases sales and reduces product returns-”and best of all it’s a free service.”