Covercraft Industries Acquires Colorado Seat Cover Company

Covercraft Industries is in the process of acquiring GT Covers, an Aurora, Colorado-based manufacturer of custom-fit vehicle seat covers. This acquisition will provide Covercraft with the world’s largest pattern library and the broadest assortment of custom-fit automotive aftermarket seat covers, according to the company.

Operating since 1982 in Aurora, GT Covers’ broad product offering encompasses thousands of patterns and several different fabrics, according to the company. Gary Walsh, president of the company before the acquisition by Covercraft, will assume the role of vice president of manufacturing custom seat covers within Covercraft. GT Covers will continue to service its customer base under the GT Covers and Precision Fit brand names and will operate as a division of Covercraft out of its existing facility in Colorado.

“We are very respectful of the premium branding position Covercraft holds in the market,” Walsh said. “We are most excited about bringing our GT Covers expertise and extensive library of custom-fit seat covers to Covercraft. Combined, we will be an even stronger force in the aftermarket arena, adding a variety of new fabrics, premium leathers and genuine sheepskin to the Covercraft assortment.”

GT Covers becomes the second acquisition to join the Covercraft family of vehicle protection products since the company partnered with Century Park in 2015. Last year, Covercraft added ADCO Products, a market leader in RV covers and protection accessories, as well as outdoor furniture and equipment covers.

In addition to selling products under the Covercraft, ADCO, and GT Covers brands, the company also holds licenses for Ford, Carhartt, Winnebago, Airstream and Tommy Bahama.

“We have a strong and highly-energized team, with a true leadership position in the products we bring to market,” said Mark Korros, CEO of Covercraft. “Our focus remains on delivering custom-fit, premium quality products, exceptional customer service, and market-leading technology across all of our product offerings. The addition of GT Covers catapults us to an even stronger leadership position in the seat cover and interior vehicle protection categories.”

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