The Coker Group hires new marketing director

Apr 12, 2013

The Coker Group, a specialty wheel and tire manufacturer based in Chattanooga, Tenn., hired Marla Moore as its new director of marketing.

Moore now will oversee all marketing communication efforts for the company’s brands involved in the collector car industry. She will report directly to Wade Kawasaki, executive vice president of the Coker Group, on matters regarding advertising, public relations and sponsorships within “the lifestyle and automotive enthusiast spheres,” according to the company.

“We’re incredibly delighted to have someone of Marla’s caliber join the Coker family,” said Corky Coker, president of the Coker Group. “She lives and breathes the automotive aftermarket and brings a unique perspective on marketing strategy that reflects her experience within the industry.”

An active member of the automotive aftermarket industry for more than 30 years, Moore was named SEMA’s Person of the Year in 2012. She also chairs the SEMA Businesswomen’s Network (SBN) and led the SEMA Mustang Build Powered by Women covered by Restyling. Moore also has held seats on select committees of the SBN and SEMA’s Motorsports Parts Manufacturer’s Council (MPMC), chaired the Media Trade Conference, and serves on the SEMA Cares and legislative committees.

“I’m excited to work with Corky Coker and the Coker Tire Co.,” said Moore. “They are leaders in the world of car collecting; I’m proud to be a part of such a large, widely respected organization with great vision for our future and so many opportunities to impact different automotive markets.”

Moore will serve as marketing head for more than 10 individual brands under The Coker Group umbrella, including The Coker Tire Co., Honest Charley Speed Shop, The Great Race, Coker Cycle Co., Phoenix Race Tires, M and H Racemaster, Pro-Trac Tire Co., Specialty Wheel, Roadster Wire Wheels and Wheel Vintiques.

Prior to joining The Coker Group, Moore served as the advertising director at Hypertech, a company specializing in high-performance engine tuning for modern computer-controlled vehicles.