Line-X Protective Coatings, a portfolio company of Graham Partners based in Huntsville, Ala., has purchased American Aftermarket Group (AAG), an automotive aftermarket supplier.
The partnership will allow Line-X franchise locations to offer consumers a more personalized and complete truck accessory customization experience through AAG’s web-based, members-only accessories product fulfillment portal, according to Line-X.
“We recognize the added value of bringing new products, like truck accessories, into the Line-X franchise network,” said Kevin Hermonimus, CEO of Line-X. “Our purchase of AAG will provide our franchisees with direct access to accessory manufacturers and added incentives, which we will pass on to our customers. This new partnership with AAG will provide our franchisees and their customers access to top-tier aftermarket manufacturers and accessories, making each Line-X franchise the best choice for automotive customization.”
Line-X Protective Coatings purchased AAG with support from Graham Partners. Line-X has been one of Graham Partners’ portfolio companies for the past eight years.
“The leverage of this acquisition will now allow AAG and LINE-X franchises to be extremely competitive in the marketplace and we’re excited about the growth prospects for both companies,” said Todd Roberson, president of AAG. “The opportunity for AAG to work directly with 400 Line-X franchises is a quick, but welcome expansion for us and will be of great benefit to Line-X franchise locations and customers.”
More information regarding the Line-X Franchise Network is integration with the AAG system will be announced in the coming months.