VP Racing Fuels, San Antonio, has announced the appointment of industry veteran Chris Wall as chief marketing officer.
VP’s recent growth and changes have positioned the company to gain international race fuel and performance chemicals business in the racing, consumer markets and retail gasoline markets, according to a press release.
“Given the growth of the company in size and complexity, there’s a need for a senior-level leader to energize our strategic marketing plan over the long term,” said Alan Cerwick, president of VP Racing Fuels. “With his extensive industry experience and wide-ranging network of contacts, we’re confident in Chris’ ability to lead VP’s marketing team to new levels of creativity and market strategy. VP’s success has always been derived through its relationships with its customers, and providing this high level of marketing expertise and energy will result in more value to our distributors and customers and an even greater competitive advantage in the marketplace.”
Wall will be responsible for developing and executing a long-term cohesive international strategic marketing plan that encompasses all VP divisions, including race fuel, consumer products, retail branding and specialty chemicals, the release noted.
“VP Racing Fuels is a brand I have known and respected for over 25 years,” Wall said. “It is a privilege to come on board during this period of rapid growth for the company. With all of our different product lines and brand initiatives, VP Racing Fuels is quickly going from an iconic racing brand to a household name.”