Chris Barbara named president of Mickey Thompson Performance Tires and Wheels

Nov 16, 2012

Stow, Ohio-based Max-Trac Tire Co., which operates as Mickey Thompson Performance Tires and Wheels, selected Chris Barbara as its new president.

Barbara will be responsible for driving sales by expanding opportunities to grow the Mickey Thompson business by leading and executing a strategic plan that includes traditional and emerging opportunities. His focuses will include Internet sales and the development of new markets for existing products and product-mix opportunities to drive increased profitability, a company press release stated.

With 14 years of experience in the tire industry, Barbara’s previous positions include marketing assistant, territory manager and sales training manager for Cooper Tire and Rubber.  Barbara was appointed director of marketing and key account sales for Cooper de Mexico before he took on his most recent position as key account executive for National Retail Channel at Cooper Tire.