Montebello, Calif.-based Katzkin has entered into a licensing agreement with Chip Foose, international automotive designer and star of Velocity Channel’s Overhaulin.
The design addition enables Katzkin to reach a broader enthusiast audience by adding street performance credibility to its interior repertoire, which includes premium/luxury, tech/sport and urban interior collections, according to Katzkin
“Our goal is to enhance further the expressive and individualistic design direction that Katzkin creates,” said Brooks Mayberry, Katzkin CEO. “Chip’s extensive background and design passion add another dimension and approach to our personalization initiatives, while opening the channels to gain a larger, enthusiast-based audience for our products.”
Katzkin’s presence at this year’s SEMA Show includes 21 seat displays and three full-sized vehicles.
According to David O’Connell, Katzkin’s chief designer, the company’s design goal is to make the interior the hero of the car.
“Innovative design stems from passion,” O’Connell said. “And our company culture has embraced design as a way of doing business. The first step is not only to understand the vehicle, but more so, the buyer.”