Chevrolet aims to compete with luxury Ford and Ram pickups with the release of the 2014 Silverado High Country this fall, according to General Motors.
The Western-themed High Country will join the LTZ and Z71 Chevy models in the company’s 2014 Silverado lineup.
The new pickup features a unique chrome grille with horizontal chrome bars, halogen projector headlamps, and body-color front and rear bumpers. The High Country also has chrome wheels, side panel moldings, door handles and mirrors, according to the automaker.
Other features include saddle brown interior, heated and cooled seats, High Country logos on the headrests, Chevrolet MyLink connectivity with an 8-inch touch screen, Bose premium audio and park assist.
GM marketers said the High Country would cost more than $40,000, but less than the GMC Sierra 1500 Denali, which starts at $47,425. By comparison, the Ford F-Series King Ranch starts at $43,805, according to the Detroit Free Press. The new model will go on sale during the fourth quarter, according to Chevy.
Trucks in the high-end segment can easily top $60,000 when packed with all possible options. Full-sized pickups generate $8,000-$10,000 in profit for automakers, and the Silverado High Country could exceed that, the Detroit Free Press reported.