Champion Oil Adds IMS

Jan 28, 2015

Lubricants company Champion Oil has named Innovative Marketing Services (IMS) its newest rep agency covering the western U.S. and western Canada.

“IMS is a premier manufacturers’ rep agency specializing in outside sales of performance auto parts and aftermarket truck, Jeep and SUV accessories through traditional distribution and ecommerce,” stated Karl Dedolph, Champion director of racing & performance. “IMS is driven to succeed for companies like Champion, utilizing their award-winning personnel and sales philosophy.”

IMS has been nominated for SEMA Rep Agency of the Year three out of the past five years, according to a press release, and in 2014 SEMA honored its founder, Jerry Nunez, by inducting him into the SEMA MRN Hall of Fame.

“Innovative Marketing’s philosophy of listening to the needs of the manufacturer and being innovative and flexible enough to meet the needs of today’s marketplace is a successful combination,” Dedolph added.