Southfield, Mich.-based Champion Racing Oil recently launched its 2014 “Elite Racer” program.
“Champion’s new 2014 Elite Racer program supports race teams from dirt track to pavement, circle track to drag racing, tractor pull to diesel motorsports, etc., with special pricing, sponsor decals, product support and technical advice,” said Karl Dedolph, director of Champion’s racing and performance division, in a press release. “Innovation and technical knowhow are at the heart of Champion’s racing and performance division.”
The marketing program is designed to link Champion’s racing and performance lubricant distributors directly to regional and national racers for sanctioning racing events in North America, including the National Hot Rod Association (NHRA), All Star Circuit of Champions (ASCoC), American Sprint Car Series (ASCS), World of Outlaws (WoO), United States Auto Club (USAC), the International Motor Contest Association (IMCA) and the National Association of Diesel Motorsports (NADM), according to Dedolph.
To fill out an online registration form, visit http://www.championsusechampion.com/contingency-form.htm.