Champion Launches 2014 ‘Search for a Champion’

Sep 10, 2013

Southfield, Mich.-based Federal-Mogul Corp.’s Champion spark plug, wiper and chemical additive brand will begin accepting entries for its 2014 “Search for a Champion” contest on Nov. 1.

Search for a Champion gives grassroots racers the opportunity to compete for a piece of $125,000 in sponsorship money. Now in its third year, the Web-based contest has already awarded $225,000 in sponsorships to 20 up-and-coming competitors representing virtually every form of engine-driven racing, according to Federal-Mogul.

The contest will offer 15 $5,000 Champion racing sponsorships, as well as one $50,000 Search for Champion grand-prize sponsorship.

“Champion has been an unbelievable racing partner for us,” said Bobby Pierce, a 16-year-old Dirt Late Model driver and reigning Search for a Champion grand-prize winner. “I hope to become one of the world’s top professional drivers, and if I get there, I’ll never forget the role Champion has played in my success.”

The 2014 contest will accept entries from grassroots racers in three broad racing categories: Asphalt, Dirt and Water/Snow. The categories cover everything from junior dragster, go-kart and motorcycle racing to snocross and personal watercraft competition.

To enter the contest, grassroots racers must submit a two-minute video that best demonstrates their commitment to winning a racing title with the help of Champion spark plugs. In addition to competing for sponsorships, the first 250 entrants will receive free Champion merchandise, including a contest decal and Champion hat and T-shirt.

Winners will be selected based in part on votes received from the Champion community on the contest’s website.

“We’re interested in any grassroots racer or team that shares Champion’s passion for all-out performance,” said Jessica Wynn, digital marketing manager for Federal-Mogul. “Of the hundreds of videos we have received during the first two years of the contest, the best have demonstrated the racers’ understanding of Champion’s unparalleled racing heritage and explained how a sponsorship would help them break through to the next level of success.”

Video entries must be submitted to by Jan. 3, 2014. The Champion community will vote for 15 finalists between Jan. 6 and Feb. 2. Voting for the $50,000 Search for a Champion grand prize will take place Feb. 21-Mar. 23.