Bulldog Lighting CEO Expresses U.S. Manufacturing Values with Cartoons

Sep 20, 2013

Dylan Sievers, founder and CEO of Plano, Texas-based Bulldog Lighting, will release a series of 15 cartoons to educate consumers nationwide on the effects of off-shoring manufacturing and its effects on the U.S.

The 19-year-old entrepreneur and political activist strives to influence change in his industry by pushing for legislation that requires companies to become certified to use the “Made-in-the-U.S.A.” label. Sievers and his team will release two cartoons that express the concerns of U.S. manufacturing from his company’s point of view each week until the 2013 SEMA Show in November.

“How does anyone really know that U.S. parts are being used? Why should companies capitalize on falsifying this information because Americans want to support their country?” Sievers said.

A business student at Saint Mary’s College in Moraga, Calif., Sievers founded Bulldog Lighting in 2011. He is one of the youngest members of SEMA’s Young Executives Network (YEN) and was recently recognized on the network’s “35 Under 35” list, which recognizes “rising industry stars” under the age of 35.

“According to an April 2013 Gallup poll, only about 20 percent of consumers in my age group care whether or not a product was made in the U.S.A.,” Sievers said. “I thought that something simple to show what manufacturing means to our economy and country would be helpful for two reasons: for youth jobs and for our country’s independence on foreign factories. If you are not the college type, the manufacturing industry is a great option.”