Borla Performance, a manufacturer of stainless steel performance exhaust systems, has announced a new strategic relationship with DRIVEN Public Relations, an award-winning international public relations and creative marketing agency specializing in all facets of communications.
Borla and DRIVEN will work in partnership to develop an enhanced strategic public relations plan and media engagement strategy, in addition to building branding, sports marketing and social media initiatives for 2015 and beyond, according to a press release.
“Borla is one of the most recognizable brands in the automotive performance market. Although we are passionate about all things automotive, we couldn’t be more excited to represent an iconic and pioneering brand like Borla,” said Mike Caudill, president of DRIVEN Public Relations. “We’re honored to have been carefully chosen by Borla to promote their classic product line and share the story of their one-of-a-kind stainless steel performance exhaust systems.”