Bilstein Partners with Lucas Oil

Mar 30, 2013

Poway, Calif.-based Bilstein Shock Absorbers will partner with Lucas Oil to advertise on national television during the 2013 Lucas Oil Off Road Racing Series.

“We are pleased to have Bilstein Shock Absorbers join our marketing program,” said Ritchie Lewis, director of the Lucas Oil Off Road Racing Series, in a press release. “They created the first monotube gas-pressure shock absorber over 55 years ago and have been evolving the technology ever since. Our races are a perfect place for Bilstein to continue their support for the off-road community.”

Bilstein has been involved with Baja racing for four decades and will be running commercials on CBS Sports Network, NBC Sports Network and MAVTV American Real Network during the Lucas Oil Off Road Racing Series and Best in the Desert Racing Series, also produced and aired by Lucas Oil.

“The Lucas Oil Off Road Racing Series is a great fit for our off-road marketing objectives. We are thrilled to be a part of this rapidly growing series, and we look forward to sharing our new truck products and our technology with the racers and fans through these events,” said Steven Beaty, Bilstein aftermarket and motorsport president.

Bilstein will also be the title sponsor for all of the Lucas Oil Modifieds’ Trophy Dash events and air in-show elements during the programming of the races.