BILSTEIN of America has launched its new E-Catalog at cart.bilsteinus.com. Designed with the user experience firmly in mind, the website includes improved navigation and functionality throughout, according to the company. In addition to an enhanced year-make-model vehicle-specific product lookup tool, customers can now search for custom, non-vehicle specific BILSTEIN products in the custom light truck, heavy duty and motorhome, motorsports, and off-road motorsports categories.
In addition to these updates, BILSTEIN dealers and distributors will also experience new features and functionality within the Dealer Portal. Once signed in, Dealers can view inventory data for all warehouses, which will be updated frequently. The ordering process has also been streamlined and now provides complete shipment tracking information.
To help users further navigate the E-Catalog product pages, custom attributes can be selected to search product by length, mount type, extended and collapsed measurements, chassis type, and more.
Extensive product information is available to ensure customers find what they need and to help them understand BILSTEIN’s complete range of suspension products. Technical information, videos, 360-degree images, and application data provide a detailed overview of BILSTEIN’s capabilities across a wide range of automotive segments, including OE replacement, tuning, light truck, off-road, heavy duty and motorhome and motorsports. The website also offers enhanced part number search that supports OE interchange part numbers, competitor part numbers, and partial searches to aid in finding the precise results.
To further enhance the user experience, the fully responsive design will work on any internet-enabled mobile device and will automatically resize to the device’s native resolution. Users can also share product pages via email and across social media outlets, and add to their browsers’ favorites pages to easily reference the information at a later time, according to BILSTEIN.