Billy Boat Performance Exhaust, a manufacturer of exhaust systems based in Phoenix, has chosen In Focus Powersports Marketing as its agency of record.
In Focus Powersports Marketing will handle Billy Boat Performance Exhaust’s media relations, online content strategy, social media marketing and advertising. Efforts will be focused on the launch of the company’s upcoming Corvette C7 exhaust systems, as well as promotion of the existing line of high-performance exhaust products, according to a press release.
“As part of our plan to grow B&B Exhaust we are increasing our online presence so more consumers will be aware of our exhaust system solutions,” said Billy Boat, president of Billy Boat Performance Exhaust. “In Focus Powersports Marketing brings many years of automotive performance parts marketing experience, as well as an excellent understanding of how to reach and communicate with today’s automotive enthusiast. We are pleased to be working with Jonathan Light and his team, and are confident they will bring us the results we envision.”
Although Billy Boat Performance Exhaust’s reputation was mainly established by world of month within circles of “ultra-enthusiasts,” In Focus will help the company raise product awareness among a more generalized audience, according to Light, president of In Focus Powersports Marketing.
“We need to communicate the breadth of the product line-from exhaust headers to exhaust tips,” Light said. “Our marketing tactics will achieve this, and effectively help B&B Exhaust increase market share.”