Bill McLaughlin Joins Covercraft

Covercraft, the market leader in custom vehicle protection products, announces the addition of sales veteran, Bill McLaughlin as the new Southeastern Sales Manager.

He will be covering the southern part of the United States from the Atlantic coast through Texas and handling both Aftermarket and Distribution accounts in the territory. Bill is a veteran of over 20 years in the softgoods industry, last serving as the Regional Director of Stores for the Samsonite Corporation. His accomplished sales background in both retail and distribution channels will be a strong asset for Covercraft.

“Bill brings unique experience and perspective to our sales team and we look forward to the strength that he will add to our Southeastern Region”, Erik Guldager, Head of Sales said. “He has instituted many successful sales programs in his past and had shown significant sales growth through those initiatives.”

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