Baja Designs Hosts 25-Year Celebration

Baja Designs is celebrating 25 years as The Scientists of Lighting. Founded in 1992 by engineer and off-road enthusiast Alan Roach, Baja Designs has transformed from a two-man operation to an industry-leading off-road lighting company.

BONUS READINGBaja Designs Packs 25 Years of Products into One Video

A mechanical engineering graduate of California Polytechnic University in San Luis Obispo, Roach combined his education with the love of off-roading he developed at 13 years old to create his American-made aftermarket lighting products. The first product was designed to make Roach’s off-road Honda XR600 dirt bike street legal. Roach researched and developed the products necessary to perform the transformation as well as the DMV and State Highway Patrol processes to have his dirt bike licensed for on-road use.

The introduction of High Intensity Discharge (HID) lights in 1998 prompted another surge of innovation at Baja Designs and a HID system was engineered for motorcycles, according to the company. The HID system was introduced at the Baja 1000. For the next decade and a half, the company’s lighting system was used on most of the winning bikes competing in the Baja 1000.

When Light Emitting Diode (LED) lighting became popular, Roach and his team at Baja Designs embraced the technology and took a visionary approach to off-road lighting, according to the company. Baja Designs created 16 different LED light and light bars for all-terrain vehicles (ATV), utility transport vehicles (UTV), sport utility vehicles (SUV) and light trucks. The lights and light bars can be used either casually or competitively and are widely accepted by the off-road racing community.

“Off-roading is my passion. It’s been 25 years of sweat, hard work, dedication and genuine love for what we do at Baja Designs. We’re all off-road enthusiasts here so the products we innovate are the products we use. It has been a labor of love for all of us,” Roach said. “We’re always growing and evolving as technology changes so it’s been amazing to see where we’ve come from, where we are and to think about where we are going.”

In order to celebrate the growth and accomplishments of the company, Baja Designs hosted an open house event on Aug. 26 at its San Marcos, California location. The event featured a charity raffle, food, drinks, and vendor and vehicle displays will be highlights of the event. Drivers who displayed their vehicles included Cameron Steele, Casey Currie, and Justin Park. Companies displaying vehicles were Magnum Offroad, Warren Brothers, Warrior Built and Total Chaos.

Vendors on hand for the event include Tuffy Security, Bestop, Pelfreybilt, Caliber 9, Dynamic Metalworx, Pro Eagle, Method Racewheels, Raceline Wheels, PCI Race Radios, Discount Tire, Falken Tire, Monster Energy, PRP Seats and Mob Armor.

For more information, call Baja Designs at 760-560-2252 or visit

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