Avery Dennison Names Regional Wrap Kings

Oct 9, 2017

Avery Dennison Graphics Solutions has named 12 vehicle graphics installers from around the world Regional Wrap Kings in the Wrap Like a King Challenge featuring Avery Dennison Supreme Wrapping Films, Conform Chrome and digital Supercasat vinyl wrap films.

“For our fifth year of the Challenge, we were blown away by the planning and technique that went into creating each of the region-winning vehicle wraps,” said Jeff Losch, North America marketing director at Avery Dennison Graphics Solutions. “All of the entries are a great reminder of the dedication and creativity of wrap installers around the globe. The judges will have a difficult decision picking the overall King.”

The following installers were named Regional Wrap Kings:

  • North America East – Cosmic Norma by Designer Wraps
  • North America Midwest – Saleen Mustang “The Peacemaker” by Graphix Gurus
  • North America Central – Because ‘Merica! by PG NOLA
  • North America South – DUAIV Masterpiece by MetroWrapz
  • North America West – Sauce C10 by UnderWraps
  • North America Canada – Embossed Flex by Graphiki Inc.
  • Europe North – Polizei Rusty Design by WrapStyle Denmark
  • Europe Central – Sturmtochter by stoerwerk: designwerkstatt
  • Europe South – Crazy GTR Liberty Walk by DC Covering
  • Eastern Europe & MENA – Seat Cupra Bloody Design by Wrapstyle Zlín, s.r.o.
  • North Asia – Camo Flage the ROOCAT by Type B Custom Decal
  • Australia & New Zealand – Lei’d Low by Exotic Graphix

A panel of international industry judges chose 12 Wrap Kings from North America, Europe, North Asia and Australia/New Zealand out of 159 total entries. The 2017 judges include: Justin Pate, co-owner of The Wrap Institute; Molly Waters, senior technical specialist, Avery Dennison; Myles Kovacs, co-founder of DUB Magazine; Peter Wright, technical marketing manager, Avery Dennison; Jun Kinoshita, sales manager, Avery Dennison; Stefan Ude, owner of Ude FolierungsKonzepte; Anders Prates, co-owner of WTP Dekor; and Jurriaan de Vries, technical services and support manager, Avery Dennison.

The eight professional judges evaluated the 159 total submissions based on: visual transformation (difference between the before-and-after pictures submitted), quality and skill level of installation, overall public look and appeal, and uniqueness of the design.

“I’ve been honored to be one of the judges for the Wrap Like a King contest since it began and, without question, this year was the hardest to choose a regional winner. There are so many unique and out-of-the-box wraps that push car wraps to new levels,” said Pate. “I can’t imagine how hard it will be to cast my vote for the winner. It’s super-exciting to be part of this!”

The regional winners will compete for the title of Continental Wrap King, to be awarded Oct. 16, 2017. Continental winners will then be judged for the ultimate King of the Wrap World title at the 2017 SEMA Show in Las Vegas.

“I’m really proud to take home a regional crown for the third year in a row, especially with the way installers have raised the bar every single year,” said Kevin Kempf, owner of PG NOLA. “If I’m able to bring the titles of Continental winner and King of the Wrap World back to my shop against this incredible field, it will be a truly special achievement.”

Each Regional Wrap King won an initial prize package valued at close to $2,000. The prize pack included passes to the SEMA Show, a Regional Wrap King trophy and a large banner stand display, two free rolls of Supreme Wrapping Film and social media exposure.

The $3,200 prize pack for Continental winners will include personalized Wrap Like a King swag, $500 in gift vouchers, a 67-inch Race Ramp and a variety of promotional and marketing tools for the winner’s wrap shop.

The 2017 King of the Wrap World grand prize winner will be announced on Wednesday, Nov. 1, at the SEMA Show. The King of the Wrap World extended prize package is valued at almost $5,000, according to the company.