Avery Dennison Launches Creative Wrap Competition for Professionals

Aug 5, 2013

Avery Dennison has launched its “Wrap Like a King” challenge for professional vehicle wrappers. The competition will be sponsored by West Coast Customs and Croftgate USA.

Wrap Like a King gives professional vehicle wrap in the U.S. and Canada the opportunity to show off their skills by creating unique, well-installed car wraps with Avery Dennison Supreme Wrapping Film, according to Avery Dennison. The winner of the challenge will win a grand prize package that includes $2,000 in cash and a trip to the 2013 SEMA Show to see their winning car wrap design displayed in the West Coast Customs and Avery Dennison booths, according to Avery Dennison.

“We are excited to see the unique color change and vehicle wraps that installers and designers create with Avery Dennison Supreme Wrapping Films and Conform Chrome accent films,” said Meghan Lagoni, channel marketing programs manager at Avery Dennison. “Our Wrap Like a King challenge provides installers the opportunity to show off their skills and the conformability of Supreme Wrapping Film to industry experts and car enthusiasts who have the opportunity to vote for the ultimate winner.”

Vehicle wrap installers can enter the competition by submitting photos and information about their car wraps completed using Avery Dennison film at www.wraplikeaking.com through Sept.15.

Professional judges will choose the top 32 wraps for the next round of the competition. The top 32 submissions will then compete in a public online voting competition commencing Sept. 16 on the contest’s website. The submissions with the most votes at the end of each round will continue on to compete for the grand prize. The grand prize winner will be announced Oct. 14.

Judges for the competition include Ryan Friedlinghaus, founder and CEO of West Coast Customs; Kevin Putnam, lead designer and social media manager at West Coast Customs; Justin Pate, instructor of Avery Dennison car wrapping workshops; Paul Roba, North American technical manager for Avery Dennison; Dan Marx, vice president of markets and technologies for the Specialty Graphic Imaging Association; and James “Ruggs” Kochevar, publisher of Sign And Digital Graphics and Wraps magazines, sister publications of Restyling.

“Our support of the Avery Dennison Wrap Like a King Challenge is exciting professionally and personally,” said Friedlinghaus. “Having designers and installers compete while using the same product will be a test to see who really is the king-”the best in the car wrapping business. I’m excited to see who will come out on top with the crown.”

Those who vote in teh challegealso have the chance to win more than $10,000 in prizes, including a $150 Croftgate gift card and a trip to visit the West Coast Customs TV set.

For more information, visit www.wraplikeaking.com.