Avery Dennison Adds New Film Colors, Encourages Users to Submit Projects

Mar 1, 2014

Mentor, Ohio-based Avery Dennison Graphics Solutions has added 16 high-gloss colors to its 700 Calendered Film Series, the first portfolio showcased in Avery Dennison’s new “Everywhere You Look” campaign featuring high gloss, gloss, semi-gloss and matte finishes in 75 colors.

The Everywhere You Look campaign, which runs through 2014, highlights how the digital and opaque films can be used a variety of applications such as streets, sidewalks, billboards, walls and trucks, according to the company. The campaign also offers customers the opportunity to submit photos or videos spotlighting projects using Avery Dennison’s films, according to Abigail Gibbs, North America marketing specialist for Avery Dennison Graphics Solutions. Customers will be entered to win free film, trips and exclusive savings offers by submitting their projects.

Customers who submit a photo or video and story showcasing a cut vinyl project with Avery Dennison film will be entered to win $1,000 worth of free cut vinyl film during the first phase of the campaign. A winner will be chosen weekly until April 30, 2014.

Avery Dennison’s Calendered Film Series is ideal for interior and outdoor graphics with intermediate durability. Professional installers can may request samples of the film portfolio and acquire a $70 rebate for the purchase of seven rolls of 50, 100 or 250-yard film at everywhere.averydennison.com.