Auto Graphics Company Has Key Role in New TV Show

Jun 7, 2013

Mentor, Ohio-based Avery Dennison Graphics Solutions has entered into a new partnership with West Coast Customs (WCC), a Corona, Calif.-based restying company.

As a result, all new graphics or car wraps created during the 2013 season of “West Coast Customs,” a new TV series on Fox Sports, will feature Avery Dennison vehicle wrap films and overlaminates, according to the graphics company.

“Color change and vehicle wraps are growing in popularity, and our partnership with West Coast Customs is a great opportunity to reach out to customizers, restylers and consumers,” said a representative of Avery Dennison Graphics Solutions. “This year, millions of viewers will see how vinyl film can be used to transform and personalize a vehicle. We can’t wait to see what the West Coast Customs team will create with Avery Dennison wrap films.”

West Coast Customs was started in 1993 by Ryan Friedlinghaus as a custom vehicle styling company and has grown into a well-known lifestyle brand. In each episode, viewers see Friedlinghaus and his team transform ordinary vehicles into one-of-a-kind rides, according to Avery Dennison.

“Our customizers are looking forward to getting creative with Avery Dennison Supreme Wrapping Films and digitally-printable films for each show’s project,” said West Coast Customs President Amy Boylan. “We’re impressed with all of the options available in the Supreme Wrapping Film product line, especially the wide range of colors. Our viewers are looking for new options they can use to customize their vehicles or motorcycles, and Avery Dennison wrap films certainly offer many dynamic options.”

“West Coast Customs” will air on Sunday nights at 5 p.m. EST on Fox Sports beginning June 9. Avery Dennison digital products were used to create new graphics for the set’s floor and walls.