Australian Offroad Products Supplier Grows in U.S.

Oct 22, 2013

A small group of Australian offroad equipment makers agreed to join forces in 2012 under one umbrella company called Outback Proven. Nearly a year-and-half later, the Las Vegas-based company has experienced more than 100 percent growth, according to Benjamin Meddows, the company’s U.S. distribution and sales manager.

Outback Proven, which experienced 50 percent growth this year, recently doubled the size of its warehouse  to 2,500 square feet and began distributing its own products. As the result, the company stocks its full line of products in the U.S. and reduces delivery time for customers, according to Meddows.

“We used to have to preorder parts from Australia and customers would get them three months later,” Meddows said. “There are still some items that we have to order because we sell to South America as well, and there are a lot of cars there that we sell parts for aren’t very common or not available in the U.S.”

Although Outback Proven’s products will be distributed from the U.S., it will still manufacturer all of its products in Australia.

“There are a lot of Australian companies out there that are selling products that are made in Thailand, Indonesia or China,” Meddows said. “But one thing that’s unique about Outback Proven is that everything we sell is made in Australia.”

Meddows says the company is more like a co-op of manufacturers, because they are all local business owners who are very involved in the making of their products.

“We did an extensive tour through the Australian Outback last year with a few small Aussie four-wheel drive equipment manufacturers, with the goal of getting professional images of our gear being used in real-would scenarios for use in our marketing,” said Brad McCarthy, director of MAXTRAX.

“We were sitting around the campfire in the Simpson Desert one night and somehow got onto the topic of the American overlanding marketing,” he said. “Each of us agreed that it’s difficult to make headway in the U.S. individually, so the suggestion that we ‘team up’ to more effectively showcase the range of high-quality Australian-made four-by-four products to the American overlanders was made.”

“The thing I like about the company is that it doesn’t seem like a big company,” Meddows said. “It’s a bunch of little people that came together to make something big.”

Outback Proven’s biggest sellers in the U.S., according to Meddows,  include MAXTRAX, a vehicle recovery device, and Kaymar-brand products, which include rear bars, carriers and accessories for four-wheel drive vehicles.