Prolong Super Lubricants, Pomona, Calif., has appointed Jon Apogée to the position of marketing manager.
Apogée will be responsible for all aspects of brand management, strategic marketing, website design and enhancement, and search engine optimization, according to a press release. His duties include providing direction and implementation for social media marketing and Prolong’s domestic sales.
With more than 30 years of experience, Apogée is a veteran in the automotive industry. He has worked with Prolong since 2007 as an advertising and marketing consultant for his own company, Marketing Matters Inc.
Prior to joining Prolong, Apogée was the vice president of DuBois Advertising in Ontario, Calif., and director of marketing for the Specialty Equipment Market Association (SEMA).
He also created the motorsports department for Mitsubishi Motor Sales of America, where he guided the company into the U.S. racing circuit and helped Mitsubishi become the first manufacturer to win the Class 7 (mini-pickup truck) championship in both the HDRA (High Desert Racing Association) and SCORE (Southern California Off Road Enterprises) Championships, the release added.