APC Automotive Technologies Names VP of Marketing & Communications

APC Automotive Technologies has named Paul Wise as vice president of corporate marketing & communications.

Hugh Charvat, CEO of APC Automotive Technologies, noted that Wise will be a key partner for the AP Exhaust and Centric product, sales and marketing teams, and will help drive a cohesive brand strategy as well as an overarching corporate marketing plan in support of the company’s growth objectives.

APC was formed in March by the merger of AP Emissions Technologies and Centric Parts. Wise will be based in the Denver office and will report directly to Charvat.

Wise comes to APC with an extensive background in automotive marketing and brand leadership, most notably with Schrader International and Gates Corp. He has led similar marketing, communications, and strategic planning functions while helping to drive profitable growth in both original equipment and aftermarket channels, according to APC. Most recently Wise completed an extensive company rebranding and repositioning of GOLFTEC, a world leader in retail golf instruction.

“Paul comes to us with a very strong pedigree in brand management, marketing and communications,” Charvat said. “I know what Paul can deliver from firsthand experience in working with him. I’m excited to see his impact across our entire product portfolio while also propelling our unified brand presence online. He will also lead our communications function both internally and externally, including our public relations/media initiatives, which will further position our key storylines of innovation and differentiation.”

Prior to joining APC, Wise had been the senior vice president of revenue & marketing at GOLFTEC. Before that, he was director of corporate communications & business development at Schrader International from 2009-2015, where he was responsible for a global portfolio of automotive and industrial manufactured components.

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