Competing in 2012’s AutoWeek American Adventure, Kenosha, Wis.-based team Forge Ahead USA will promote buying American-made products, supporting U.S. manufacturers and recycling dollars back into the economy.
Similar to TV’s “The Amazing Race,” American Adventure will feature 30 teams competing to find and reach unusual destinations in the western states and then competing in performance-driving events. The race will benefit Indy racecar driver Graham Rahal’s foundation for kids in need, and will commence in Colorado Springs on Oct. 24 and finish in Las Vegas on Oct. 30, according to a Forge Ahead USA press release.
Forge Ahead USA’s team is comprised of Jhan Dolphin of Illinois-based J Robert Consulting and Steve Wright of Wisconsin-based Custom Painted Vehicles. Forge Ahead USA is a national turnkey program created to help American companies benefit from revived interest in products made in the United States by providing educational resources and promotional tools required to spread the word. The campaign pulls together manufacturing businesses, employees, communities, industry groups and consumers, the release stated.
“The America Adventure is a great way to share the news about the Forge Ahead USA campaign,” said Dolphin. “There is definitely a renewed interest among consumers in buying American-made products, so the timing has never been better for us to bring attention to American manufacturers and their efforts to recycle dollars back into our economy.”
When they reach the finish line in Las Vegas, Dolphin and Wright will be a part of a live American Adventure press conference at the 2012 SEMA Show, where they plan to further spread Forge Ahead’s made-in-America message.
Follow Forge Ahead USA during “American Adventure” on the team’s Facebook page, which will feature hourly updates, photos and live video.