Aldan American Launches New Suspension Parts Website

Aldan American, manufacturer of high-end coilovers and suspension parts for classic and custom car enthusiasts, has launched a new website.

The company’s goal was to revamp the existing web platform, address the concerns of its customer base, and have a site focused on being a sleek, easy-to-use resource for distributors, jobbers, and enthusiasts. That’s when Aldan American turned to Tangerine Marketing.

“Working with the team at Tangerine, we set a deadline and hit the ground running to meet our six week target launch date. Our goal was to create a data focused site with advanced search built in, which was also user-friendly,” said Aldan’s President & Owner, Garrett Harmola. “Aldan American 2.0 was built on a scalable platform that’s designed to be easy for our clients to navigate on the front end and easy for my team to edit and update on the backend.”

Visitors to the new Aldan site can quickly find suspension parts through the advanced vehicle and product search functions. Using specific part numbers or product attributes, users can find OE suspension components for their vehicles, as well as parts and components for custom builds.

“With the Aldan team, we were able to take their product catalog-with thousands of specific vehicle year/make/model applications and unique part numbers-and use this as the foundation for how we programmed and designed the website,” said Tangerine’s CEO, Sandra Grace. “Focusing on data first and building off this foundation created a website that met the needs of both Aldan American and their customers.”

Aldan’s new site is fully responsive and optimized for mobile and tablet browsing. The Team Aldan Blog is now live with full social media integration for fans to communicate directly with the Aldan American team to ask questions or simply show off their automotive projects.

For more info on Aldan American Suspension and Tangerine Marketing, visit and

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