Aftermarket suppliers association names new exec VP

May 16, 2012

The Automotive Aftermarket Suppliers Association (AASA) has appointed industry veteran Bill Long as executive vice president of the trade group.

Long is currently a managing partner of BC Partners LLC, which provides business improvement strategies, global competitiveness, brand relevance development, marketing programs and leadership services. He served as executive vice president, North American operations and officer for Proliance International Inc.

Long began his aftermarket career at Echlin, first as a field sales manager and then was promoted through a series of positions of increasing responsibility. After Dana acquired Echlin, he served as vice president and general manager of the Dana Engine Management Division. He was recruited by the Indy Racing League, where he served as vice president of marketing prior to joining Proliance International.

“Bill has served the automotive aftermarket with distinction, as evidenced by the many awards and recognitions he has garnered through the years, including the prestigious MEMA Triangle Award,” said Steve Handschuh, president and chief operating officer of AASA. “We are very pleased to have Bill joining our team. He is an experienced industry veteran and will be an asset as we continue to enhance value to AASA members.”

Long will report directly to Handschuh and will assist in the general oversight of all the association’s organizational management. He will work with AASA members on critical business issues and help provide a stronger, unified voice for aftermarket suppliers.

Long also received Northwood University’s Automotive Aftermarket Management Education Award in 2000, recognizing both his work with federal lawmakers and technical experts. He also was honored with the Jack Arute Sr. Excellence in Motorsports Award in 2001 for his contribution and dedication to the motorsports industry.