Aftermarket IT spending indicates efforts to connect with customers

Oct 16, 2012

Automotive aftermarket information technology (IT) spending increased significantly in 2012, and at a faster pace than other manufacturers.

The results of a recent survey conducted by the Automotive Aftermarket Suppliers Association (AASA) Technology Council (ATC) indicated that the primary driver of the increased aftermarket IT spending is meeting customers and integrating with customers, said Steve Handschuh, president and COO of AASA, in a press release.

Handschuh also mentioned that the aftermarket is ahead of the curve in comparison with other industries in terms of both use and perceived value of cloud computing.

Paul McCarthy, AASA vice president of industry analysis, planning and member services, added: “The ATC survey results further show that e-commerce and e-tailing growth is contributing to significant changes in aftermarket IT.”

McCarthy will present the findings, including 2013’s major IT trends and how IT can contribute to a competitive advantage in the aftermarket at the upcoming ATC Fall Conference, Oct. 14-16 in Marco Island, Fla.