Aftermarket Chain to Sponsor ‘West Coast Customs’

Dec 13, 2013

Pep Boys recently provided resources to West Coast Customs to build a new speed shop at the restyler’s brick and mortar store in Corona, Calif

Pep Boys also announced it is sponsoring the latest season of the West Coast Customs TV show on Fox Sports TV that chronicles the customization shop.

The Pep Boys Speed Shop was installed inside West Coast Customs as part of the sponsorship and will be used to source high-performance parts for custom builds featured on the show, according to Pep Boys.

“The first episode will air in early 2014 and showcase a completely custom ride, which will be part of the new Warner Bros. ‘Mad Max’- inspired movie scheduled to come out next year,” said Ryan Friedlinghaus, CEO and founder of WCC.  “A laundry list of custom parts were sourced including a Supercharged Edelbrock motor, MSD ignition system, Cherry Bomb exhaust and Hedman headers.”