The AAM Group has surpassed 1,000 retail outlets affiliated in its Parts Pro and Total Truck Centers marketing programs.
AAM began an aggressive expansion of its store base earlier this year and has added nearly 500 additional stores to its programs. The expansion came as AAM created new, more flexible, program options better-suited for retailers focused on installation, vehicle customization and Internet retailing, according to a press release.
“I am very pleased with the response to our new program offering,” said Jerry Simpson, AAM’s program sales director. “We’re thrilled to be able to support this large number of retail outlets for our member warehouses and vendors and are confident our growth will continue.”
AAM offers two marketing programs designed to meet the need of specific market segments. Parts Pro Performance Centers’ marketing program addresses the needs of retailers selling performance parts in the street rod, muscle car, and Sportsman race markets, according to the release.
Total Truck Centers’ program offerings are targeted to retailers and installers of accessories of truck and SUV accessories. Total Truck’s marketing addresses the lifestyle and interests of truck owners whether on the blacktop, at work or off-road, the release stated.
Automotive Accessories Marketing USA is 20-year old program distribution group in the SEMA marketplace. It was founded by six high-performance parts warehouse distributors to create a medium through which they might achieve scaled buying advantages not present when their companies operated in autonomy, according to the release, with headquarters in Johnson City, Tenn.