AAIA updates product exchange service

Apr 11, 2013

The Automotive Aftermarket Industry Association (AAIA) has released a new version of the Product Information Exchange Standard (PIES) and updates to the Digital Asset Best Practices. Both specifications, designed for greater consistency in the exchange of robust product content in the aftermarket, are available at no cost on AAIA’s website.

PIES is a standard method for the management and exchange of hundreds of elements of product information such as pricing, packaging, item identification and warranty. The Digital Asset Best Practices guideline simplifies the task of capturing managing and distributing media, such as installation videos and PDF documents with product specification.

“As the point-of-sale moves to a web browser or computer workstation, customers rely increasingly on robust content and graphical media to make a buying decision,” said Scott Luckett, chief information officer at AAIA. “Without the benefit of direct interaction with a store associate, online content must tell the full story of a product and anticipate the questions of the customer. Automotive marketers are awakening to this new reality and the AAIA standards continue to evolve and anticipate the growing requirement for rich product content throughout the industry.”

PIES version 6.5 contains new elements added in direct response to the growing demand for robust product information in the supply chain and is notable for its expanded support of market copy and coded product attributes, according to the AAIA.

For more information about the new PIES specification and the Digital Asset guideline, visit www.aftermarket.org/technology/pies.