Scott Stolberg, president and CEO of AAEQ Manufacturers and Recyclers, has announced that the company will change its corporate name to A&A Midwest, effective Jan. 1.
The company’s two divisions for engine and transmission parts will continue as EngineQuest (EQ) and TransmissionQuest (TQ), according to a press release. The company’s cores, recycling and auto wrecking divisions, however, will utilize the new corporate name and be respectively known as A&A Midwest Cores, A&A Midwest Recycling and A&A Midwest Auto Wrecking.
“My father and uncle started the company in 1949 as A&A Midwest, signifying their two first names, Aaron and Alex, and Midwest identified their location in Chicago,” explained Stolberg. “As the business grew and diversified, we changed our corporate name to AAEQ but kept A&A Midwest for our cores business. A lot of customers were confused by our different names and didn’t know what to call us. We believe our new structure and corporate name is a better way to organize our business and returns us to our historic roots while identifying our five distinct divisions.”
A&A Midwest is the company’s corporate name and will utilize the website address www.aamidwest.com. Stolberg noted there is no change in the company’s ownership or corporate structure and that A&A Midwest will unveil new marketing materials over the next month during the launch of its new branding initiative.