AAA: New Vehicle Infotainment Systems More Distracting

Oct 6, 2017

New vehicle infotainment systems take drivers’ eyes and attention off the road and hands off the wheel for potentially dangerous periods of time, according to new research from the AAA Foundation for Traffic Safety.

Drivers using in-vehicle technologies like voice-based and touchscreen features were visually and mentally distracted for more than 40 seconds when completing tasks like programming navigation or sending a text message, the research showed.

Removing eyes from the road for as little as two seconds doubles the risk for a crash, according to previous research. One in three U.S. adults use infotainment systems while driving.

“Some in-vehicle technology can create unsafe situations for drivers on the road by increasing the time they spend with their eyes and attention off the road and hands off the wheel,” said Dr. David Yang, executive director of the AAA Foundation for Traffic Safety. “When an in-vehicle technology is not properly designed, simple tasks for drivers can become complicated and require more effort from drivers to complete.”

EYES OFF THE ROAD

The AAA Foundation for Traffic Safety commissioned researchers from the University of Utah to examine the visual (eyes off road) and cognitive (mental) demand, as well as the time it took drivers to complete a task using the infotainment systems in 30 new 2017 vehicles. AAA conducted the research to help automakers and system designers improve the functionality of new infotainment systems and the demand they place on drivers.

Study participants were required to use voice command, touchscreen and other interactive technologies to make a call, send a text message, tune the radio or program navigation, all while driving down the road.

Programming navigation was the most distracting task, taking an average of 40 seconds for drivers to complete. When driving at 25 mph, a driver can travel the length of four football fields during the time it could take to enter a destination in navigation-all while distracted from the important task of driving.

Programming navigation while driving was available in 12 of the 30 vehicle systems tested.

None of the 30 vehicle infotainment systems produced low demand, while 23 systems generated high or very high levels of demand on drivers:

  • 12 systems generated very high demand
  • 11 systems generated high demand
  • 7 systems generated moderate demand

“Drivers want technology that is safe and easy to use, but many of the features added to infotainment systems today have resulted in overly complex and sometimes frustrating user experiences for drivers,” said Marshall Doney, AAA’s president and CEO.

Frustration resulting from unsatisfactory use of the systems increases cognitive demand and the potential for distracted driving.

“AAA has met with interested auto manufacturers and suppliers to discuss our findings. We welcome the opportunity to meet with other interested parties to discuss the report’s recommendations and ways to mitigate driver distraction,” added Doney.

IN DEMAND

According to a new AAA public opinion survey, nearly 70 percent of U.S. adults say that they want the new technology in their vehicles, but only 24 percent feel that the technology already works perfectly.

“Some of the latest systems on the market now include functions unrelated to the core task of driving, like sending text messages, checking social media or surfing the web-tasks we have no business doing behind the wheel,” continued Doney. “Automakers should aim to reduce distractions by designing systems that are no more visually or mentally demanding than listening to the radio or an audiobook. And drivers should avoid the temptation to engage with these technologies, especially for non-driving tasks.”

Researchers found that most infotainment systems tested could easily be made safer by simply following clearly stated federal recommendations such as locking-out text messaging, social media and programming navigation while the car is in motion. In 2012, the National Highway Traffic Safety Administration released a set of voluntary safety guidelines advising automakers to block access to tasks when vehicles are not parked.

“These are solvable problems. By following NHTSA’s voluntary guidelines to lock out certain features that generate high demand while driving, automakers can significantly reduce distraction,” said Jake Nelson, AAA’s director of traffic safety advocacy & research. “AAA cautions drivers that just because a technology is available while driving does not mean it is safe or easy to use when behind the wheel. Drivers should only use these technologies for legitimate emergencies or urgent, driving-related purposes.”

A total of 120 drivers ages 21-36 participated in the study of 30 new 2017 model-year vehicles. The latest report is the fifth phase of distraction research from AAA’s Center for Driving Safety and Technology.