4 Wheel Parts opened the doors to its new store in Boise, Idaho on Saturday, June 3 with a family-friendly grand opening celebration.
The event at 8001 Franklin Rd. officially unveiled the retailer’s 79th North American location, and featured special grand opening discounts, installation specials and multiple giveaways throughout the day.
“We are thrilled to address the demand from our on-line and mail-order customers with this brand new retail location here in Boise,” says 4 Wheel Parts Regional Manager, Mike Abbiati. “Our showroom offers the aftermarket industry’s most comprehensive selection of truck, Jeep and SUV parts and accessories in a user-friendly environment. Now customers in Boise have the opportunity to choose the best products for their vehicle with the assistance of our experts and will be confident with the peace of mind that comes with service and installation being performed right here onsite by our ASE-certified technicians.”
The grand opening celebration featured the full staff of 4×4 experts offering advice for potential builds and upgrades.
Meanwhile, visitors were able to take part in a number of activities including a bounce house, rock climbing wall, street tacos and an RTI ramp competition. Attendees were also treated to a variety of giveaways throughout the day-concluding with a $1,000 4 Wheel Parts shopping spree to one lucky winner. ASE-certified technicians were also onsite providing installation discounts on select products purchased.
“From rock crawling to open deserts and mountain trails, this region offers such a diverse array of opportunities for off-roading,” says Store Manager, Nick Becket. “There will be plenty to see and do and with Idaho 4X4 and the Early Bronco Club of Idaho here showing off their rigs, there will be plenty of ideas for that next build or upgrade. We are looking forward to continuing to meet off-roaders and enthusiasts at the event and sharing with them what 4 Wheel Parts is really all about.”