2016 Dodge Muscle Cars Come in New Color

Aug 12, 2015

Dodge will debut the next limited-edition color from its archive, Plum Crazy, at the Woodward Dream Cruise on Saturday (Aug. 15) in Detroit.

“Powerful muscle cars painted in impactful colors make Woodward Dream Cruise the perfect setting for Dodge to debut the newest generation Challenger and Charger models in Plum Crazy,” said Tim Kuniskis, president and COO of the Dodge and SRT brands. “And with our strongest muscle-car arsenal ever, we knew it was time to reach into our Dodge paint code archive and offer our high-performance R/T Scat Pack and SRT Hellcat models in one of the most iconic exterior colors of all time.”

Plum Craziness

Since 1970, Plum Crazy has been one of the most desired paint colors for the Dodge Challenger and Charger, according to Dodge. Today, the enthusiast demand for this heritage hue is stronger than ever, as the signature paint color is directly associated with high collectability and the famed “Mopar-or-no-car” legacy.

“From the aggressive and in-your-face styling of the SRT Hellcat models, the reverberating black stripes on our Shaker models, to the nostalgic dual A-line side stripes in satin black or gloss white on the R/T Classic model, Plum Crazy further builds on Dodge brand’s muscle-car roots and adds to Challenger and Charger’s vibrant legacy,” said Mark Trostle, head of Dodge and SRT Design.

Available Soon

Dodge dealers will take orders in September for the 2016 Dodge Challenger or Charger in Plum Crazy, with production beginning this November.

Dodge Challenger models available with Plum Crazy include:

  • Challenger SXT Plus-3.6-liter Pentastar V-6 engine with 305 horsepower, standard TorqueFlite eight-speed automatic transmission and 30 mpg on the highway
  • Challenger R/T, R/T Plus, R/T Classic, R/T Shaker and R/T Plus Shaker-5.7-liter HEMI V-8 engine with up to 375 horsepower paired to a standard six-speed manual transmission, or available with the paddle-shifting TorqueFlite eight-speed automatic transmission.
  • Challenger R/T Scat Pack, 392 HEMI Scat Pack Shaker and SRT 392-6.4-liter HEMI V-8 engine with 485 best-in-class naturally aspirated horsepower paired to a standard six-speed manual transmission, or available with the paddle-shifting TorqueFlite eight-speed automatic transmission.
  • Challenger SRT Hellcat-6.2-liter Supercharged HEMI V-8 engine with 707 horsepower, mated to a standard six-speed manual transmission, or available with the paddle-shifting TorqueFlite eight-speed automatic transmission.

Dodge Charger models available with Plum Crazy include:

  • Charger SXT (when equipped with 20-inch wheels)-3.6-liter Pentastar V-6 engine with 292 or 300 horsepower, paired to a standard TorqueFlite eight-speed automatic transmission.
  • Charger R/T and R/T Road & Track-5.7-liter HEMI V-8 engine with 370 horsepower and paddle-shifting TorqueFlite eight-speed automatic transmission.
  • Charger R/T Scat Pack and SRT 392-6.4-liter HEMI V-8 engine with 485 best-in-class naturally aspirated horsepower and paddle-shifting TorqueFlite eight-speed automatic transmission.
  • Charger SRT Hellcat-6.2-liter Supercharged HEMI V-8 engine with 707 horsepower and paddle-shifting TorqueFlite eight-speed automatic transmission.