NASCAR season officially began Feb. 18 with the Budweiser Shootout weekend in Daytona, Fla., and Richard Childress Racing (RCR) is one team ready for show time.
Part of that readiness is having its cars looking as good as they run, thanks to vehicle wraps and graphics.
Inside the company’s in-house graphics production studio, the RCR Graphics Center, a team of expert designers and installers work night and day to wrap RCR’s extensive line-up of cars, trucks and trailers.
“We basically take the off-season to give each vehicle a makeover,” said Nick Woodward, graphics manager for the RCR Graphics Center. “With new sponsors this year and new, updated branding elements for our returning sponsors, we have produced hundreds of new graphics and wraps over the last month or two. In preparation for this year’s season, we have already wrapped 37 cars, trucks and trailers, some as long as 53 ft., using more than 8,100 sq. ft. of printed vinyl each week.”
To keep pace with the racing demands, Woodward and his team use four Roland eco-solvent wide-format printers, including a 64” VersaCAMM VS-640 metallic inkjet printer/cutter, and three SOLJET models: a 54” XC-540 printer/cutter, 64” XJ-640 printer and 54” XC-540MT metallic inkjet printer/cutter. According to Woodward, the shop ran each of its printers 14 to 16 hours a day, seven days a week.
“It’s a lot of hard work, but the results make it all worthwhile,” he said. “Our flashiest car may be the No. 29 Budweiser Chevrolet Impala, driven by Kevin Harvick, which features a spectacular metallic wrap. Our No. 27 PEAK Performance Chevrolet, driven by Paul Menard, has an entirely new design and color scheme as well, featuring bold blues and yellows. All of our cars and trucks have been redesigned and all are absolute show stoppers.”
In addition to vehicle graphics and wraps, the RCR Graphics Center produces a variety of signage and event graphics for pit boxes and other high-profile areas around the track using additional Roland machines.