No Joke: A Hot Rod, a Custom and a Lowrider All Enter a Mall…

April 14, 2017

The McGee Roadster hot rod, Hirohata Merc radical custom and Gypsy Rose lowrider have become part of U.S. history. They were announced as the 16th, 17th and 18th vehicles to be added to the National Historic Vehicle Register in recognition of their significance in American automotive history.

All three vehicles on April 12 were center stage on the National Mall in Washington, D.C. for the commemoration and opening ceremony of the Cars at the Capital exhibition.

The exhibition and documentation are part of the Historic Vehicle Association (HVA) partnership with the U.S. Department of the Interior, Historic American Engineering Record (HAER) and Library of Congress archives. The three-week exhibition expands upon the two-week 2016 HVA Cars at the Capital exhibition that featured President Taft’s 1909 White Steam Car and President Reagan’s 1962 Willys CJ-6.

Each vehicle will be exhibited in HVA’s illuminated glass display case on the walkway between the Smithsonian National Air and Space Museum and National Gallery of Art. The exhibition runs through May 4.

The exhibition is free to the public. Each car gets a week on display, as such:

  • April 12-19 Gypsy Rose 1964 Chevrolet Impala lowrider
  • April 20-26 McGee Roadster 1932 Ford V8 hot rod
  • April 27-May 4 Hirohata Merc 1951 Mercury Coupe radical custom

“These cars are iconic examples from the early days of the hot rod, custom and lowrider movements,” said Mark Gessler, president of HVA. “They are uniquely American and reflect the exceptional talent and unique cultures of the designers, artisans and mechanics that modified production cars for speed and style.”

Gypsy Rose

The 1964 Chevrolet Impala designed to go low and slow when it cruised East L.A. in the 1970s was known as one of the most extravagantly painted lowriders of the period. it was featured in a spot in the opening credits of the 1970s sitcom Chico and the Man and on the cover of Lowrider Magazine in 1980.

“You’re only going to find certain iconic cars that are still around. That was one of them, and I think that was our foundation, our cornerstone of all lowriding,” said Joe Ray, editor of Lowrider Magazine.

McGee Roadster

The hot rod based on a 1932 Ford V8 Roadster was built by Bob McGee, a soldier, who upon returning from World War II, attended and played football for the University of Southern California. McGee raced the car on the dry lake beds of California and used the car to promote hot rod safety.

The iconic car was featured on the cover of Hot Rod Magazine in 1948.

“Hotrodding is something so important to our American heritage, and it was almost forgotten. This car exemplifies the pinnacle of that,” said Bruce Meyer, owner of the McGee Roadster and founding chairman of the Petersen Automotive Museum in Los Angeles

Hirohata Merc

The 1951 Mercury Coupe was purchased by Bob Hirohata and extensively customized in 1952 by master craftsmen Sam and George Barris at their shop in Lynwood, California. It was striped by Von Dutch and featured modified design elements from Buick, Cadillac, Chevrolet, Ford and Lincoln.

Under Hirohata’s ownership, the coupe was driven cross-country from Los Angeles to Indianapolis and on to Detroit and back. The car collected more than 150 trophies during the first several years it was shown.

At the age of 16, Jim McNiel, purchased it in 1959 from a used car lot for $500.

“The Hirohata Merc really isn’t mine, it’s had an effect on a lot of people’s lives,” McNiel said. “When they come to see it, a lot of them, they just break down. It’s all about the history of the car.”

Rest of the Story

The 2017 Cars at the Capital exhibition is underwritten in part through the support of Shell, Pennzoil and Quaker State, Hagerty, American Fuel & Petrochemical Manufacturers (AFPM), and TEN: The Enthusiast Network

Richard O’Connor, chief of Heritage Documentation Programs for the National Park Service, said “The custom riders represent the highest levels of vernacular auto engineering. The three vehicles featured at this year’s exhibition not only created a whole new category of uniquely ‘made in America’ cars but also influenced builders and designers around the globe.”


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