Nissan Wins Best Concept Vehicle Award at NAIAS

January 12, 2017

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Vmotion 2.0, a concept vehicle showcasing Nissan’s new sedan design direction, is the winner of the 2017 EyesOn Design Award for Best Concept Vehicle. The concept vehicle also received the award for Best Innovative Use of Color, Graphics and Materials. The announcement was made Tuesday at the 2017 North American International Auto Show (NAIAS) EyesOn Design Awards ceremony, just a day after the vehicle’s global debut.

One of the premier awards in transportation design, the EyesOn Design Awards-selected by a panel of design leaders from around the globe-honor the best production and concept vehicles making their worldwide auto show debut in Detroit.

Nissan Vmotion 2.0 is the evolution of the V-motion front design signature seen on many of today’s Nissan products, such as the Murano mid-size crossover and Maxima 4-door sports car. Vmotion 2.0 takes the design a step further by forming an intelligent 3D shape to create the volume and architecture of the vehicle, according to Nissan. In this concept, the V-motion grille becomes the main fuselage, allowing for extremely sharp yet expressive surface language, accented by crisp character lines that resonate throughout the body.

Providing hints at the future of Nissan Intelligent Mobility-Nissan’s roadmap to achieve zero emissions and zero fatalities-the lighting around the front Nissan emblem glows to indicate when the vehicle is in ProPILOT mode, which is envisioned to provide autonomous driving support technology on urban roads and at intersections. Wrap-around rear glass and the floating C-pillar also provide an impression of intelligent and efficient aerodynamics, according to Nissan.

The car’s silhouette is characterized by a floating roof, with a line flowing seamlessly from the steeply-raked A-pillars to the trunk lip. A unique carbon finisher with thin silver threads accents the roof line. An extended wheelbase shows off the car’s generous cabin, while the distinctive body surface is defined by Nissan’s “Emotional Geometry” design language, according to the company.

The signature boomerang-style taillights emphasize the width of the vehicle. Similar to the grille, the rear diffuser glows when the car operates in ProPILOT mode. The dynamic high-tension body is crafted in a warm silver paint with copper undertones. With a layered effect for the paint finish, a glimpse of the body at different angles reveals a subtle but different hue, according to Nissan.

“Copper is an emerging color trend in many industries, including fashion, product design and interior design. We wanted to introduce shades and hints of copper while mixing it with other metals such as satin silver and chrome,” said Shiro Nakamura, senior vice president and chief creative officer for Nissan.

The front and rear doors swing outward, creating a large pillar-less open space that invites stepping into Nissan Vmotion 2.0’s spacious cabin, according to Nissan. The dashboard continues the Gliding Wing design theme, which integrates the instrument panel and infotainment system for both the driver and passenger. The single continuous horizontal display integrates the ProPILOT graphic user interface (GUI). For rear-seat passengers, the center console features a smaller screen, which can serve as an extension of the main display.

The seats are comfortable and supportive, upholstered in supple leather with a unique threadless quilting on the inserts that gives the look of an exquisite handbag, according to Nissan. The steering wheel is designed to allow the driver and passenger to clearly see all the display infotainment without any interruption, enhancing a seamless GUI experience.

The cabin provides the driver and passenger supreme comfort when the car is in ProPILOT mode. The center console’s simple layout includes a multi-functional touchpad to operate the infotainment system. The surface materials throughout the interior convey luxury and sophistication, including natural Zebra Wood applied on the floor and on the inner doors, according to Nissan.

Bose UltraNearfield speakers, including new sound management technology, are available for Vmotion2.0. This technology increases situational awareness for drivers, according to Bose. It can control the direction and distance of sound to generate a 360-degree sound field around a driver, delivering different sounds clearly and simultaneously.

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