‘Wrangler Unlimited Altitude’

May 14, 2012

On the heels of the popular Jeep Wrangler Call of Duty: MW3 and Arctic models-and in response to Wrangler enthusiasts’ continued desire for limited-edition vehicles-Jeep is introducing its new 2012 Wrangler Unlimited Altitude edition.

The Wrangler Unlimited Altitude is the latest Altitude model in the Jeep lineup, following the introduction of the Grand Cherokee, Compass and Patriot Altitude models last month, according to a press release.

Based on the 2012 Wrangler Unlimited Sahara model, the Altitude edition offers Jeep enthusiasts a Wrangler with a unique appearance that includes a body-color hardtop combined with a variety of black-gloss exterior appointments, and a distinctive black-and-red interior theme.

“With sales up more than 30 percent year over year, Jeep Wrangler continues to show the special place it has in the hearts and minds of the American public,” said Mike Manley, president and CEO – Jeep Brand, Chrysler Group LLC. “One of the many things Jeep enthusiasts love is the series of limited-volume, special-edition Wrangler models we produce. The new Wrangler Unlimited Altitude builds on the previous models and delivers consumers yet another fun and distinctive Jeep vehicle straight from the factory.

“With a production run of only 4,500 units, we expect the Jeep Wrangler Unlimited Altitude to sell out very quickly,” Manley added.

Jeep Wrangler sales were up 43 percent in March 2012 versus March 2011, and were up 30 percent for the year through March, the release noted. The new 2012 Jeep Wrangler Unlimited Altitude edition arrives in Jeep showrooms next month.

The new Jeep Wrangler Unlimited Altitude edition includes a body-color hardtop with matching painted center sections on the front and rear bumpers. Unique 18-inch, five-spoke alloy wheels with black-painted spokes and polished wheel rings combine to give the Altitude model a one-of-a-kind appearance.

Wrangler Unlimited Altitude’s exterior appointments are completed with the inclusion of a Mopar black fuel fill door, a matte black Jeep grille badge and a black tone-on-tone hood graphic.

A black-and-red theme is found inside the new Jeep Wrangler Unlimited Altitude. Specifically, red accent stitching adorns black leather seats, door panels, the center arm rest, floor mats and steering wheel. Vent rings, steering-wheel spokes, door pulls and passenger-side dashboard grab handle and Berber floor mats all appear in black, to provide the contrasting and one-of-a-kind interior.

The models are available in Deep Cherry Red, Black, Bright White and Bright Silver Metallic, and will be available at a MSRP of $33,740, the release noted.

Jeep Wrangler is now more capable on- and off-road for 2012, courtesy of an all-new, fuel-efficient and powerful 3.6-liter V-6 engine, and a new automatic transmission-both of which it shares with the Jeep Grand Cherokee.

Chrysler Group’s 3.6-liter Pentastar V-6 engine delivers 285 hp and 260 foot-pounds of torque, while offering up to 21 mpg highway in the 2012 Jeep Wrangler. The improvement, when compared to the previous 3.8-liter V-6 engine, is 40 percent in horsepower and 10 percent in torque, the release stated.

2012 Jeep Wrangler interior highlights include a recently redesigned instrument panel and storage areas with improved ergonomics and upgraded materials. A lockable console and upgraded door armrest areas boast comfortable touch points, while a redesigned center stack is easier to reach and operate.

Heated, power mirrors are available, and drivers and passengers enjoy enhanced visibility courtesy of large rear windows.