In a recent Globe and Mail article, consultant Mark Evans discussed why having a website is as essential for small businesses.
“As someone who is digitally engaged (obsessed?), a company without a website is like a person applying for a job without a resume,” he wrote. “In this day and age, a website is a standard business feature-just like a phone number.”
“Even if we’re talking about a simple site with a few pages, it has to be part of how a business operates,” he continued. “An increasing number of consumers are turning to the Internet to find products and services, so not having a website means being invisible to them.”
Evans offered suggestions for small businesses intimidated by the idea of having to build and maintain a website, including having an online Yellow Pages listing or using a blogging service, though he warns that these are just short-term solutions.
“[T]he bottom line is that businesses need a web presence of some kind-whether it is a full-blown website, a listing or a corporate profile on a service that promotes small businesses,” he wrote. “To not have a web presence is like cutting off your nose to spite your face, or not having a telephone number.”
To read the complete Globe and Mail story, click here.