What are you doing to stay ahead of the OE presence in the accessory category?

Feb 9, 2011

As a restyler, you may have become more and more aware of auto manufacturers offering many of the same accessories you do.  Coming up on the horizon will be more and more electronics content built into vehicles.  Here are some questions:

1. What are your feelings about it?

2. What are you doing to stay ahead of the OE presence in the accessory category?

3. With the addition of features integrated into smartphones as well as integrated remote start and other features being added by OEs, do you see this as a category killer for you or as another opportunity?