WD-40/SEMA Cares Mustang

Oct 22, 2010

The WD-40/SEMA Cares Mustang will make its debut inside the SEMA Show Grand Lobby Nov. 2-5, two months before it’s auctioned to help children’s charities.

The vehicle started as a 2011 Ford Mustang GT with a 5.0-liter V-8 engine. When completed, it will produce approximately 600 hp and feature a body kit, custom interior, entertainment system and paint that emulates the WD-40 brand. A virtual version of the vehicle will also appear in “Nitto 1320 Legends,” an online racing game and social network with more than 1 million members.

After debuting at the SEMA Show, the WD-40/SEMA Cares Mustang will appear at select West Coast auto-related events and then be auctioned off at the Barrett-Jackson Classic Car Show and Auction Jan. 17-23 in Scottsdale, Ariz., according to a press release.

Proceeds will go to Childhelp, an organization that provides services to abused and neglected children, and The Victory Junction Gang Camp, which provides life-changing camping experiences to special needs and chronically ill children, according to the release.

“The WD-40/SEMA Cares Mustang pays tribute to the mechanics, aftermarket professionals and auto enthusiasts who have used WD-40 for more than 50 years to get the job done,” said Tim Lesmeister, vice president of marketing, WD-40 Co. “This is such a fun and meaningful project for us. We’re proud that all proceeds from the sale of the vehicle will continue to support two great charities, but we know it would not be possible without the time, energy, dedication and resources of our build partners.”

WD-40 Co. and SEMA Cares are partnering with a number of aftermarket auto and technology companies, which will donate parts, equipment and services to give the classic American muscle car a distinctive WD-40 look. Items include a custom body kit from Street Scene Equipment, Stillen AP Racing 6-piston brake kit with front calipers, Forgeline wheels and a Paxton supercharger system.

Additional project and build partners include: Advanced Clutch Technology, Audio Innovations, California Pony Cars, Cie Games, GTR High Performance, Hotchkis Suspension, Katzkin Leather, L&G Enterprises, Nitto, PPG Industries, PhotoTouch and Polk Audio.

All build partners are documenting how they use WD-40 during the remodel process, and video footage will be featured online, the release noted.