WD-40 to Partner with Chip Foose on Two Charity Truck Builds

Sep 11, 2012

WD-40 has announced that it will partner with Chip Foose to build two custom-designed trucks that will pay tribute to WD-40’s 60th anniversary and benefit two charities.

In addition, they’ll also create a new, limited-edition WD-40 Smart Straw can that features some of Foose’s classic car designs.

Foose and WD-40 partnered up last year to create a custom-built vehicle.

“This year, we’re upping the ante and building two vehicles-one that pays tribute to WD-40 Co.’s history and one that celebrates some of its newer specialty products that help auto pros like me get the job done right,” Foose said in a recent press release.

The first project vehicle will be a 1953 Ford F-100 pickup truck that will be designed to look similar to the truck that was used to deliver the first case of WD-40 Multi-Use Product in the early 1950s, back when the company was known as Rocket Chemical Co.

The truck, which will be given an updated drivetrain, suspension, wheels, tires and paint, will make its debut at the 2012 SEMA Show.

Afterward, the truck will tour West Coast auto shows and events before being auctioned off at the Barrett-Jackson Collector Car Auction.

The truck’s sale will benefit two SEMA Cares charities-Childhelp, which aids abused and neglected children, and Victory Junction, which provides camping experiences to special needs and chronically ill children.

The second Foose-designed project vehicle will be a custom 2012 Ford F-350 Super Duty work truck that will be used to spotlight WD-40’s new Specialist line of products.

The truck will be given upgrades including Foose-inspired custom front and rear wheel flares, side rockers and front chin spoiler.

The work truck will be displayed in the WD-40 booth at the 2012 SEMA Show, then hit the road for 16 months before being auctioned off to help fund the SEMA Cares scholarship program.

“After raising a combined $400,000 for SEMA Cares with our last three project vehicle builds, we expect these trucks to turn a lot of heads and continue to help a great cause,” said Tim Lesmeister, vice president of marketing for WD-40 Co.

“Working with Chip, who’s an expert in his trade and has been using our products his whole life, is a great fit and we look forward to showcasing more of his designs on some limited edition cans this fall.”

For more information on the trucks and the collectible cans, visit www.WD40.com/Foose.