Truck a Football Hall of Famer

Sep 28, 2010

Truck cap and tonneau cover manufacturer A.R.E., Massillon, Ohio, has partnered with the Pro Football Hall of Fame to build a customized 2011 Ford F-150 that promotes the Hall’s mission to honor individuals who’ve made outstanding contributions on the gridiron, preserve pro football’s historic documents and artifacts, educate the public and promote the positive values of the sport.

Featuring iconic Hall of Fame styling, the companies will recreate the Pro Football Hall of Fame experience by painting the truck with a silhouette of the hall’s iconic stadium and remodeling the interior with pigskin leather and material resembling the gold Hall of Fame jackets awarded to inductees. The bed of the truck will also display Hall of Fame memorabilia, while a wrap on the inner sidewall of the truck bed will simulate the Hall of Fame Enshrinement Gallery.

In addition to Hall of Fame memorabilia, the truck will be outfitted with the latest automotive products, including an A.R.E. LSX Series fiberglass tonneau cover equipped with a fold-down, flat-screen TV to watch pre-game action or play football-inspired video games. The top of the tonneau cover will feature autograph signatures from dozens of Hall of Famers.

“We are excited to work with the Pro Football Hall of Fame, whose headquarters are adjacent to our own manufacturing facility, to celebrate America’s love affair with professional football and the tailgating experience,” said Bryan Baker, director of marketing, A.R.E. “Our goal is to help promote the Hall’s mission to preserve this beloved pastime, which we know many of our customers enjoy as avid truck enthusiasts.”

Throughout the coming year, A.R.E. and the Hall will take the Hall of Fame experience on the road by displaying the truck at football games, various automotive shows and the annual Pro Football Hall of Fame Enshrinement Festival events. The truck will make its debut at the 2010 Specialty Equipment Market Association (SEMA) Show, Nov. 2-5, in Las Vegas.

At the end of its promotional tour, the A.R.E./Hall of Fame truck will be auctioned off to benefit SEMA Cares charities ChildHelp, which was founded in 1959 to help prevent child abuse, and Victory Junction Gang Camp, which was established to provide life-changing experiences for children with chronic medical conditions or serious illnesses. A portion of the proceeds will also benefit the Pro Football Hall of Fame.

To learn more about the truck’s features, visit A.R.E.’s YouTube channel at www.youtube.com/Outfit4Life beginning this fall.