Toyota first automaker to appear on HSN

Oct 15, 2012

Toyota Motor Sales U.S.A. became the first auto manufacturer to appear on the Home Shopping Network (HSN) in the more than 30 years since its establishment during a “Discover Toyota” showcase on Oct. 7.

During the showcase, Toyota introduced its all-new Avalon Hybrid and hybrid vehicle lineup to HSN viewers across America. Auto experts Micah Muzio of KBB.com and Tara Weingarten of Vroomgirls.com joined HSN hosts to give viewers an inside look at Toyota’s hybrid vehicles including the Prius family, Camry Hybrid, Highlander Hybrid and Avalon Hybrid.

“HSN has a really loyal and engaged base of viewers, so it was a natural partner to help us expose our growing lineup of hybrids to people across the country,” said Ed Laukes, vice president of marketing, communications and motorsports at Toyota U.S.A. ‘We got such an enthusiastic response from HSN’s viewers and fans, so we’ll continue to push the envelope on how we help people discover Toyota.”

An extended offer from Toyota allows HSN viewers to register on the Toyota/HSN website through Nov. 5 to receive a $1,000 gas card or HSN Kash upon purchasing a Toyota hybrid in the next  82 days.