Running a business as hands-on and detail-oriented as a restoration shop means you have to use your time wisely. Having a blog for your shop could bring customers through the door, but unless you can find a way to guarantee results, it’s easy to assume blogging won’t be the worth the time and effort. “Blogs are awesome but they’re also a ton of work (unless you’re efficient about it),” Mike Figliuolo, managing director of leadership development and training firm thoughtLEADERS LLC wrote on the company’s blog. “If you blog with purpose, you’ll see some great results.” To help small businesses blog more efficiently, Figliuolo shared 31 tips on the thoughtLEADERS blog, a few of which are shared below.
Blog with a purpose. “If you don’t know why you’re doing it, you won’t stick with it,” he wrote. “For me, the blog is about getting our message out and getting folks interested in buying our training courses or buying my book. Everything I do keeps that end in mind.”
Be actionable. “Give your readers something they can immediately apply,” Figliuolo suggested. “If they use your info and find it helpful, they’ll be back and they’ll tell others.”
Set a schedule. Stick to it. “Readers come to expect a certain post frequency,” he wrote. “Break up that schedule and you frustrate them.”
Use a consistent format. “My posts always have a picture, an intro paragraph or two, a story (usually), a lesson/actionable takeaway and a signature block,” Figliuolo wrote. “People get used to that style. Pick one and stick to it.”
List posts work. “Even better are list posts with odd numbers in them (53, 17, 22, etc.),” he wrote. “They catch your eye and get you to start reading. If you want to grow your blog, you have to capture their attention first.”
Build content before building audience. “Write 10-20 blog posts and get all your widgets, sign ups, etc. all set up before you tell anyone about your blog,” Figliuolo suggested. “They won’t subscribe if the first time they’re there they see one single solitary post.”
If readers suggest a post topic, consider it. “If one reader is asking for it, others will probably enjoy the piece, too,” he wrote.
To read the complete thoughtLEADERS LLC post, click here.